FAO Schwarz in Store for Chicago Macy’s
Although FAO Schwarz closed down most of its stores five years ago, the upscale toy retailer is easing back into retail.
Marketing
Sears Wish Book Makes a Return
While it
10 Things You Need to Know Before the Merge/Purge Begins
Ken Lane of Hathaway & Lane offers a list of 10 things that all mailers need to know before they send their lists off for merge/purge.
Your Secret Weapon: A Horizontal Mailing Test
How often should you mail?
You can find the right frequency by doing a horizontal mailing test.
How to Spot Hot Prospecting Lists
Looking for good prospecting lists? There are two ways to find them. The most common method is to test outside files and use the one that works. The other is to identify and mail all the lists your customers are on.
What to Do If Postage Goes Up Again
Brace yourself for more bad postal news. The U.S. Postal Service Board of Governors has announced a $5.4 billion loss, and this means direct marketers may face a 2008 rate hike of 20% or more. Here are five easy-to-implement tactics for dealing with this threat.
Live from the Lenser Summit: Get Rich or Die
San Raphael, CA
Conney Safety Products Sold
Nine years after buying the business, K+K America sold Conney Safety Products to private equity firm Caxton-Iseman Capital for $48 million. GMAC Commercial Finance and BlackRock Kelso Capital Corp. provided financing for the transaction announced Oct. 2.