Sierra Trading Takes New Title Home
After testing the category for more than a year, discounted apparel, footwear, and outdoor gear merchant Sierra Trading Post has spun off a home products title.
Marketing
Five Must-Haves to Move Transactional E-mails
According to a new white paper by e-mail marketer ExactTarget, no other message is as personal, relevant, and anticipated as a transactional e-mail. But most merchants have little or no visibility into the performance of transactional e-mails
The Role of Loyalty in Communication Plans
Loyalty programs have helped merchants build their house files, but they can also be used to deliver triggered messages to drive better response rates. Click here for more.
Libey: Game On With Circulation and Prospecting
Futurist Don Libey, founder of Cherry Hill, NJ-based advisory Libey Inc., predicts a positive outlook for catalogers for then next few quarters
Segmenting Multichannel Buyers
Until recently, many catalogers were segmenting their buyer files by order channel, not by channel of origin. But segmenting by channel of origin in increasingly popular for true multichannel merchants. Why? Click here for more.
Redcats USA acquires United Retail Group
Could Redcats USA be contemplating retail? The multititle cataloger announced on Sept. 11 it bought plus-size women’s apparel retailer United Retail Group for $198.9 million, or $13.70 per share in cash.
Golden Boy
Beverly, MA is an unlikely setting for the center of the catalog industry. Thirty miles northeast of Boston, it’s a sleepy town with old New England houses
Reaping revenue from roving holidays
Are you counting the days until Christmas? You should be consumer merchants this year receive an early in the form of an additional selling day. In 2006
Straight-on e-mail
The Lenox Group was hardly what you’d call database-poor. It had one for its catalog, another for its stores, and still another file for its e-mail addresses.
Stellar second quarter
Nearly all of the business-to-business and computer marketers tracked by Multichannel Merchant turned in superb performances during the second quarter.