Paginating with Punch
We all know that merchandise is king in the catalog world. But we sometimes need a reminder that how and where we place product in a book is every bit
Marketing
A hankering for hard goods
When Golden Gate Capital started its catalog acquisition binge about three years ago, the joke around the office was that very soon the private equity
Pets United goes after new animal
First it was dogs and horses. Then it was fish and ferrets. Now Pets United is setting its sights on sites outside the pet industry by acquiring URLs
HD Supply a discounted done deal
As further proof that the dismal housing market is putting a crimp in the catalog/retail industry, Home Depot in late August finally sold its business-to-business division to three private equity firms
Merchandising 2.0
As much as we hear these days about Web 2.0, e-commerce isn’t the only facet of multichannel marketing to advance. The best retailers are taking their merchandising strategies to new and higher levels
Sears stores find a fit for Lands’ End
Sears Holdings Corp. has taken a lot of heat during the past five years for the way it’s handled the integration of the Lands’ End apparel catalog brand. But the retailer seems to have found a strategy that works: the store-within-a-store.
Home, sweet home merchants
There’s no place like the home market, or multichannel purveyors of furnishings, linens, floor and window coverings, tableware, and kitchen items. The
Did July mailings go on holiday?
If the numbers reported by Catalog Tracker are any indication, catalogers are officially mailing less. In July, the service of Direct Media had just 206
Travel catalogs: romance vs. bargain
It’s unlikely that Richard Sears and Alvah Roebuck could have envisioned a catalog category that’s now state of the art the travel catalog. For paper
E-conundrum
Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants’ most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets.