Restoration Hardware’s Direct Sales Surge, Profits Fall
Second-quarter sales for home decor, furniture, and gifts cataloger/retailer Restoration Hardware increased 2.5%, to $183.8 million,
Marketing
Using Finite State Machines to Manage Customer Relations
Response rates have fallen in many areas as technology has made it easier to blast out more campaigns with little regard for long-term effects. But database marketing technology is finally catching up to the real-world need to manage customer relationships over time. One of the latest advances for marketers is the use of finite state machines.
Show Me The Data: Three Keys to Holiday Success
Hope you enjoyed Labor Day Weekend, because holiday 2007 is already here. If you blink, the next 57 business days may pass you by. Here are some tips from Bill Singleton on how to get your holiday planning on track.
Quick Tip: Segment Requesters by Channel and Source
Are you tapping into your catalog requesters as efficiently and effectively as possible? At the very least, you should be segmenting your catalog requesters.
Vermont Country Lore
A Multichannel Merchant staffer found a pair of men’s shorts she wanted to buy as a gift in the Vermont Country Store catalog. But when she called to
Raw description is no longer in
Each year, scanning through the winning catalogs representing the best of the best at the annual Multichannel Merchant Awards, we look for a thread make
J.C. Whitney revs up
Retail sales are sluggish, and high gas prices have put the brakes on consumer spending (and driving). The last cataloger you would expect to be doing well is J.C. Whitney. Yet the auto parts and accessories merchant is cranking, with double-digit growth for the first quarter.
Sheplers sold to investor group
Private equity player Gryphon Investors, working with Growth Ventures Group, has acquired $125 million-plus western wear merchant Sheplers.
Ballard Designs opens store
To celebrate its silver anniversary, Ballard Designs is headed to the mall. The home decor, gifts, and garden accessories cataloger this week opens its first store, in the Tampa, FL-based International Plaza.
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