Avoiding One Bounce Too Many
In prior columns, I
Marketing
Making the Most of Your Co-op Prospecting
With the postal increase now in effect, mailers are asking themselves how they can drive increased performance and possibly reduce circulation. One approach is effectively integrating your prospecting strategy with the cooperative databases.
Use Traditional and Non-traditional Data In Your Models
During a session at List Day on Aug. 2, Erik Findeisen, CEO of direct marketing consultancy FC Data Services, outlined a few traditional and non-traditional sources catalogers should take advantage of when modeling their lists.
Show Me The Data: Map Your Plan
Marketing project deadlines are typically not flexible
July Sales Roundup
For the most part, July was a kind month to the publicly traded companies tracked by MULTICHANNEL MERCHANT. So let
Urban Outfitters Direct Sales Soar 35%
Philadelphia-based apparel and home decor merchant Urban Outfitters (Nasdaq: URBN) reported a 35% increase in its direct-to-consumer business
Golfsmith’s Net Revenue Up, Direct Sales Down
Golfsmith International Holdings (Nasdaq (GM): GOLF) reported a 9.5% rise in second-quarter net revenue to $125 million, up from $114.1 million, for the three months ended July 1.
Musician’s Friend Helps Boost Guitar Center
Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 28.1% increase in direct response net sales, including revenue from the Medford, OR-based Musician’s Friend catalog.
Domtar Closing Mill, Paper Machines
Continuing the trend of paper mill closures, Domtar Corp. announced it would permanently close its mill in Gatineau, Quebec, along with its converting center in Ottawa, Ontario. What’s more, Domtar plans to permanently close two paper machines, one located at its Woodland mill in Baileyville, ME, and another at its Port Edwards, WI, mill.