Cabela’s 2Q Sales Up 16.5%
Second-quarter sales at Cabela’s (NYSE: CAB) rose 16.5% to $451.2 million, up from $387.3 million for the same period in 2006.
Marketing
From Merge Skew to True List View
Random allocation of multibuyers will not give you a statistically valid read on their overall list performance. The merge conceals your true list performance, which is what’s needed to make informed decisions regarding your list sources. How do you get a true list view?
Reactivate Old Customers With New Products
Speaking at the Direct Marketing Association’s List Day on Thursday, Janette Barret of International Masters Publishers Inc. said the secret to reactivating old expires is to offer them a new product within the same affinity.
Segmenting Beyond RFM
Catalogers need to identify and then segment meaningful factors on their house files. Doing this will help you decide how deep into a buyer file to mail, which catalog covers to use, and how much to mail a contact during a season.
Find and Flag the Business Buyers in Your House File
Many business-to-consumer catalogers sell to companies as well. If your catalog is a hybrid that sells to both consumers and businesses, you should segment and flag the businesses on house file.
Eight From Eight By Eight
(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, whose offline, paper-focused orientation she likened to an afghan blanket: “comfortable, colorful and out of date.”
List Firms Discuss M&As; Mandel Teases Pending Deals
(Direct Newsline) Put aside the 36 acquisitions infoUSA has made since 1990, and leave off the handful Primis Marketing Group Inc. has completed in two years: Lon Mandel, president and CEO of Specialists Marketing Services Inc. hinted at two purchases so fresh for his company that he wouldn’t even name the companies in question. All he would say during a List Day panel is that the expected the deals to close within the next 45 days.
Sheplers Sold to Investor Group
Private equity player Gryphon Investors, along with Growth Ventures Group, have acquired $125 million plus western wear cataloger/retailer Sheplers.
AmeriMark Buying Dr. Leonard’s?
According to several published reports, multititle marketer Amerimark Direct has agreed to buy fellow multititle cataloger Dr. Leonard
Back-to-School Shoppers Studying Direct Channels
Good news for catalogers hoping for a hot back-to-school season. A survey conducted by customer loyalty research consultancy Brand Keys shows considerable increases in the percent of consumers who plan to use catalog and online channels for their back-to-school shopping.