Expand your universe with new data sources
Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging
Marketing
FALL or NOTHING
The harsh new postal rates imposed in May are three months old. Mailers should be used to them, right? Think again. Many are still reeling and figuring
LISTINGS
New lists Gevalia Spanish Continuity Buyers This file includes 48,861 paid Spanish-speaking consumers who responded to a trial delivery offer for coffee
It takes a village
When Tracy Amiral realized that the new postal rates would increase her fall mailing costs 38%, her first reaction was to whine. Amiral, general manager
Desperately seeking CRM
Managing customer relationship management used to be pretty simple. Most shopkeepers knew their patrons personally. They lived in the same community,
Pier 1 shelves catalog
Maybe Pier 1 isn’t meant to be in the direct business. The home furnishings and decor retailer announced in June it was shuttering its three-year-old
Lean, mean merch machine
What does this mean to you? It’s time to create a leaner, meaner merchandise machine that will not only allow you to make wiser product choices, but also help you develop a more desirable brand. The following four suggestions will help you do both:
I don’t know, you tell me
When Steve August joined Brookstone in 2001 as its vice president of customer marketing, source allocation meant matching a purchase back to a specific
The Red Envelope, please
In Chinese society, red envelope refers to a monetary gift placed in a red packet because the color symbolizes good luck. That’s where Red Envelope got
Just like every May
Delivery-wise, May 2007 was almost a carbon copy of May 2006, which was nearly identical to May 2005.