When postal rates go up, catalogers sometimes investigate alternative delivery methods to get their offer in front of customers at a lower cost. But proceed with caution on non postal catalog delivery.
It’s always tempting to scrutinize industry lists such as the Multichannel Merchant 100 in hopes of discerning industrywide trends. In which case, the
Given all the hoopla in the ’90s about how technology would enable one-to-one marketing, you’d think by now everybody would be receiving personalized catalogs. But few catalogers have embraced the strategy
Here’s some advice for anyone looking for a co-op database: Play the field. That is, don’t rely on only one. Try them all, and go with the ones that work.
For the business-to-business and computer merchants tracked by Multichannel Merchant, 2007 is off to a good start: The majority turned in stellar performances
The names of almost 13 million epicureans, 65% of which are men, have been assembled for this list. Data is sourced from publishers, online retailer, catalogers, Websites and surveys.
Two-thirds of the American population participates in outdoor activities ranging from hunting and fishing to camping and hiking, accounting for $33 billion
It pays to be CDW Corp. The computer reseller, which in April reported a 24.5% rise in first-quarter net income, announced on May 30 that it has agreed to be bought by private equity firm Madison Dearborn Partners for approximately $7.3 billion.
Looking for new customers? Forget outbound telemarketing as a means of getting them. Prospecting for new business via phone is a low-percentage activity,
After spending the past decade building up its business-to-business division, home improvement products retailer Home Depot has sold the unit to a trio of private equity firms:Bain Capital, The Carlyle Group, and Clayton, Dubilier & Rice.