Crutchfield Mails Canadian Catalog
After testing the Canadian market with a Website last fall, consumer electronics merchant Crutchfield this month launched a print catalog specifically for Canada.
Marketing
Sundance Steps Into Store Channel
Sundance Catalog Co. is expanding into retail.
Bain Capital Acquires Guitar Center
Private equity giant Bain Capital has acquired multichannel music instruments marketer Guitar Center.
Six Strategies For Catalogers Considering Direct Mail
With postal rates going up again, it
WEBS Weaves Retail Magic With Yarn Harlot Event
Ordinary citizens of Northampton, MA, may not have known who the Yarn Harlot is, but the more than 600 knitting enthusiasts who converged on the town of 29,000 people on May 30 sure did.
When A “10” Isn’t Perfect
In scoring model files and ranking potential prospects on a scale of 1 to 10, sometimes 9 is better than 10. Maria Marsala Herlihy, senior vice president of strategic consulting and analytics for direct marketing firm KnowledgeBase Marketing, says you need to think like a computer programmer when assigning values.
New LDS Products
I-Centrix has unveiled a postage optimization service which helps marketers make the most cost-effective use of different postal rate tiers, while increasing response potential of each mailing by adding names from the Abacus Alliance.
Adjust Mailing Volume by Reducing Depth
We have all discussed at great length the negative effects of the recent postal increases. Now we have to get over it and move forward with adjusting our mailings to the new cost structure.
One tactic you can use to offset your postage increase is to adjust mailing volume by reducing depth. This is really Circulation 101, but it is the first place to start.
Integrating New Data Sources to Grow Your Universe
Many marketers are spending more, only to experience decreasing response rates. Competition for eyeballs and market share is making it more challenging for marketers to remain top of mind with prospects, grow relationships, and retain customers.
Pier 1 Pulls Plug on Catalog/Web Business
Pier 1 is exiting the direct business. The home furnishings and decor retailer announced on June 21 it will shelve its three-year-old catalog and its seven-year-old e-commerce site by the end of August.