Grainger Launches Plumbing Catalog
Continuing its push to delve deeper into its product lines, maintenance, repair, and operations (MRO) marketer W.W. Grainger introduced a 318-page catalog
Marketing
Listings
New lists Shoemall During the past 12 months more than 195,000 consumers bought footwear from online merchant Shoemall. Customers, 75% of whom are women,
Seeking Solutions to Postal Predicament
Now that most of the changes proposed as part of the current postal rate case are scheduled to go into effect on May 14, catalogers are scrambling for
Small-Merchant Solutions: Nine Tips for Using the Merge/Purge
Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want
The Shape of Parcel Efficiency
If the sweeping changes of the pending postal rate case could be summed up in one sentence, it would be this: How much you pay for postage depends on
Catalog Tracker: Sharp Drop in January Mail
Last year January set the tone for overall year-over-year catalog volume. Catalog Tracker, a service of Greenwich, CT-based marketing services firm Direct
PetSmart Exiting Equine Business
Pet products merchant PetSmart is exploring strategic opportunities for its State Line Tack direct business. It is also removing the State Line Tack departments
BabyUniverse Merging with eToys Direct
BabyUniverse, an online marketer of baby and maternity products, will merge with eToys Direct. The combined company’s brands will include Posh Tots, which
Softening the Blow
No matter how much you read about the expected postal rate changes, if you’re like most other mailers you’re still seeking the answer to one question:
Financial Update: Ending ’06 with a Bang
For the large majority of the publicly traded business-to-business merchants tracked by Multichannel Merchant, 2006 ended on a high note, with solid fourth-quarter