With email continuing to be one of the top-performing online marketing channels, it shouldn’t be a surprise that my inbox is overrun with bland, generic emails. Here are several strategies to improve your email marketing program.
Chatbots have grown in popularity over the past couple years, but does this technology have lasting utility in customer support? Here is how the chatbot fad is hurting customer satisfaction.
With the booming popularity of IoT devices, marketers might feel overwhelmed when it comes to tapping into the potential of all that customer data. Here is how retailers can make better use of the wealth of data to enhance the customer journey.
The internet today is a primarily visual medium. Intuitively, most marketers know this. They agonize over which photo to use to highlight their products. Here is what you’ll need to know to offer a more visual experience for your customers.
Through custom-created greeting cards by Hallmark Business Connections, the B2B subsidiary of Hallmark, Walgreens was able to deliver messages of gratitude to customers. Here is how the initiative created more brand loyalty between both companies and customers.
Marketing messages light up our wrists, buzz and beep in our pockets and talk back to us in our homes. Although this may sound intrusive, it has become part of everyday life. Here are several ways retailers can integrate user-generated content into the purchase journey.
With the innovation of Facebook Carousel, Collection and Canvas ads, retailers now have the ability to populate entire product feeds, or catalogs, into highly targeted social ads. Here are several examples of how to hook the customer through your digital storefront this holiday season.
The path to purchase may not have anything to do with the purchase at all; sometimes it’s the experience that a brand provides customers. Here are several examples of how an experience can gain the shopper’s long-term loyalty.
Artificial Intelligence and predictive content are changing the way people are shopping today. This report by Multichannel Merchant looks at how some of today’s major retailers are using AI and predictive content, and how they are helping them improve the customer’s shopping experience.
The Halloween candy is probably still sitting in children’s bags and jack-o-lanterns are still aglow on people’s front porches, but the holiday shopping season has arrived. Here is a sample of what some of the major retailers are doing to push holiday season deals.