New Madison Place Catalog Likely to Fold
Plow & Hearth will likely phase out its recently launched Madison Place spin-off title by the end of parent company 1-800-Flowers.com
Marketing
Bean Annual Sales Up Nearly 5%
For fiscal 2006, sales at Freeport, ME-based L.L. Bean were $1.54 billion, up 4.6%
Credit Card Statement Stuffers: Potentially In Danger?
With the increase in paperless statements, are credit card statement stuffers in danger of being endangered as an insert media prospecting option?
How Branding Relates to Lists and Data
Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone
Eight Steps to Optimizing Circulation
The past holds the keys to the future
Getting to Know Your Customers
Performance of a customer or prospect list is a function of many different factors: from what sources and through which channels the names were acquired; the degree to which customers have recently purchased; and how well the list is nurtured with reasonable contact frequency and kept clean from undeliverable addresses.
Trade Group Requests 120-Day Postal Case Implementation Period
While the U.S. Postal Service Board of Governors (BOG) considers the 700-page rate case recommendation from the Postal Regulatory Commission (PRC), the Arlington, VA-based Mailers Council is asking
Brookstone Merges Catalogs
In advance of the pending postal rate increase, Merrimack, NH-based gifts and gadgets cataloger/retailer Brookstone has merged its Hard-to-Find Tools and Brookstone catalogs into one book
Postal Governor Vote on Rate Case Expected Next Week
The U.S. Postal Service Board of Governors (BOG) won’t vote this week on the
Postal Regulatory Commission’s recommendations regarding the pending rate
case,
February Sales Roundup
For the most part, February warmed up for the publicly traded companies
tracked by MULTICHANNEL MERCHANT. But, some companies, like Sharper Image, suffered a chill.