The pressures of promoting and fulfilling peak-season sales can overwhelm the subtleties of tracking exactly where those sales are coming from. If you have a real-time tracking system or already analyzed your holiday results, you should have a good idea. If you don’t and you didn’t, now is the time to set up your analysis to inform you of what happened and to prepare you for when you’re in the thick of the holidays again.
Catalog Tracker has finally logged in the last of the consumer catalogs received for 2006 no small task, given that the service of Greenwich, CT-based
Fourth-quarter weakness at Musician’s Friend kept Guitar Center from posting larger gains, but at REI it was nothing but blue skies and solid growth
Many high-tech firms experience an interesting phenomenon: Executives go to meetings to make a point. They don
On Feb. 26 the Postal Regulatory Commission (PRC) issued its recommendations on the rate case filed by the U.S. Postal Service last May.
Building a database of business prospects that have opted in to hear more about your product, company, or industry provides a group of people that are most likely to convert into customers.
If you have specific co-op database models that consistently perform well above your prospecting breakeven threshold, consider reusing unique names from those models in your next drop if your circulation plan calls for additional prospects.
Postmaster General John Potter announced that the U.S. Postal Service plans to revise the agency
When it comes to bounce data, many companies don
According to the Abacus 2006 B-to-B Industry Insights Report, business-to-business marketers experienced a 9% gain in revenue over the past 24 months, spurred by a 2% increase in buyers with 13% more transactions.