4Q, Full-Year Sales Up At Brookstone
Fourth-quarter sales for Merrimack, NH-based tools and gadgets merchant Brookstone rose 13.3%, to $256 million, for the three months ended Dec. 30.
Marketing
Mixed Results For J.C. Penney
Fourth-quarter direct (catalog and Internet) sales for Plano, TX-based general merchant J.C. Penney Co. sales decreased 1.2% for the period ended Feb. 3.
Financial Reports: Henry Schein, PC Mall
Both medical, dental, and veterinary supplier Henry Schein and computer reseller PC Mall can boast of year-over-year sales and income gains.
Financial Reports: United Stationers, Blair Corp.
Office supplier United Stationers ended fiscal 2006 with solid sales and income gains. Apparel and home goods Blair Corp., on the other hand, suffered some steep declines
May 6 Looks to Be the Date for New USPS Rates
There is only a
Quick Tip: Always Double-Check Inkjet Simulations
Making a list and checking it twice: That
Prerequisites for Leveraging Transactional E-mail
While transactional e-mail offers the highest open and clickthrough rates of any type of e-mail, Harte-Hanks in 2005 said that most companies continue to send plain-text e-mail with no branding or dynamic cross-sell offers.
Five Advanced Database Marketing Techniques to Boost Your Business
Direct marketers are facing more challenges than ever before. Increased competition, new media channels, and a pending USPS rate increase are creating an environment in which traditional, tried-and-true list selection techniques that worked well in the past are failing to produce the ROI expected by chief marketing officers today.