Brady Corp. Acquires Clement Communications
Officials at Brady Corp., a Milwaukee-based manufacturer/marketer of industrial signage, security, and safety products, believe they have found a perfect complement in the company
Marketing
Penney Signs with the Polo Team
Polo Ralph Lauren’s global brand concepts division will launch a lifestyle brand that will be exclusive to multichannel merchant J.C. Penney Co.
Don’t Let Others Tattle on You: Report Your Unsafe Products
Recalls of defective products are costly undertakings, especially when potential adverse publicity is considered in addition to the money actually spent on returns, repairs, or exchanges of the products.
Financial Reports: IAC, Overstock.com
Sales growth isn’t enough to stave of a profit plunge at IAC/InterActiveCorp, while Overstock.com doesn’t even have sales growth to console it for its stepper losses
Abacus Indicator
According to the Abacus 2006 Multi-Channel Annual Trend Report, the major retail markets in rural and urban areas differ in their growth and decline by channel. The most recent report showed that call center/mail order purchases represented 65% of orders in rural areas, with 35% of those orders placed online.
Custom Response Models Are Worth Testing
Do you find yourself frustrated by diminishing response in your core co-op prospect models? Many of the co-operative databases offer custom response models to mailers who are seeing declining or inconsistent performance in their standby selections. These models are worth testing, and they are available at no additional cost.
Show Me The Data: Two Aspects of Direct Marketing Frequency
I recently gave a talk to a business group and described recency, frequency, and monetary (RFM) models. One of the questions I got at the end was to distinguish between the frequency of RFM and the frequency of business contacts and to say which was more important. I explained that there are two equally important dimensions to direct marketing frequency. There is one definition based on data of historical transactions and another depending on the amount of communications a business creates and sends out.
Hanesbrands’ Sales Slip, Profits Dive
Winston Salem, NC-based Hanesbrands, which began operating as a publicly traded company on Sept. 5, 2006, reported financial results for its first quarter and six-month transition period ended Dec. 30, 2006.
Revving up finally
Catalog Tracker’s mailbox was chock full of consumer books in November. All told, the service of Greenwich, CT-based list services firm Direct Media logged