Blair Agrees to Be Acquired by Appleseed’s
On Jan. 23, four days after making a preliminary offer to buy the remaining shares of Blair it didn’t already own, Appleseed’s Topco, a subsidiary of Golden Gate Capital, entered into a definitive agreement
Marketing
USPS Releases Rate Case Revisions; Comments Due Jan. 31
Last week the U.S. Postal Service released revisions to its proposed mailing standards as part of the pending rate case, which if approved will be implemented in May.
Recapturing Lost Online Customers
E-mail marketers are under constant pressure to cut through the noise and increase the performance of their campaigns. But when an online customer is unreachable because they changed their e-mail address, stopped reading e-mails or their messages are being filtered, a marketer
New LDS Products
Lafayette, CO-based co-op list service Abacus launched BuyerPoint, a suite of analytical services designed to improve the decisions retailers make throughout the lifetime of a store such as site evaluation and trade area definition.
Use Co-ops to Track Transferring Customers
Chances are that a customer or household that used to shop a lot but has no transactions has moved. Look at these dormant households as a suppression opportunity. Sometimes when households move, they don
Miles Kimball to Move Contact Center
Gifts and housewares mailer Miles Kimball Co. will close its Las Vegas contact center on March 16 and move more than 100 jobs to Oshkosh, WI.
Marketers Not Integrating E-mail: Survey
(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don