Tafford Uniforms Acquires Tafford Manufacturing
The assets of Tafford Manufacturing, a manufacturer/marketer of medical scrubs, shoes, and accessories, has been acquired by Tafford Uniforms
Marketing
How New Prospecting Lists Survive A Merge Before You Mail
How can you tell if a new prospecting list you are testing for the first time has a chance of success? Look carefully at the gross-to-net percentage of a new list. If the new list doesn
Use Multiple Touches to Multiply Your Profits
Each year, millions companies spend on business marketing strategies that involve one-off ads or direct mail pieces that may win awards, but generate few sales. The reason? Most often, this type of direct marketing campaign does not reach qualified prospects.
On-Demand Lead Generation: ‘The List’ 3.0
If there is one thing that sales and marketing executives can agree on, it
How to Use the Web to Launch a Product
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.
Art & Artifact Parent Buys Bas Bleu
Universal Screen Arts, the parent company of the Art & Artifact, Signals, Wireless, and What on Earth gifts catalogs, announced on Jan. 8 that it had acquired books cataloger Bas Bleu
Buffett’s Firm Buys TTI
Berkshire Hathaway, the Omaha, NE-based holding company owned by billionaire Warren Buffett, on Dec. 22 announced it would buy Fort Worth, TX-based electronics components distributor TTI.
Unleashing the Potential of Transactional E-mail Messages
Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.
Today most are focused on optimizing their e-mail marketing efforts. But many don
When All You Know is an E-mail Address…
With a large and active e-commerce marketing lists