TIPS for home-party success
The notion of having the opportunity to spend more time in front of prospective customers demonstrating the features and benefits of products and a variable
Marketing
Making good ideas work
Generating marketing ideas to increase sales, build the customer file, influence shopping on the Web, or persuade prospects to make their first purchase
Postal reform time line
January 1995 Rep. John M. McHugh (D-NY) is appointed U.S. Postal Service subcommittee chairman. June 1996 McHugh introduces H.R. 3717, the first postal
‘TWAS THE SEASON not only for gift-giving but also for rate-raising by parcel carriers
On Nov. 17, Atlanta-based United Parcel Service (UPS) announced that it would hike its ground and air shipping rates effective Jan. 1. Prices are increasing
Business marketers booming
For most of the business-to-business merchants and computer products marketers tracked by Multichannel Merchant, the third quarter reflected robust revenue
THE 411 on PLM
Many merchants who have done quite well selling products manufactured by others are deciding to make some goods of their own. According to a study by
Get in on the party
Much as the Internet was expected to cause the demise of the print catalog, about five years ago many were predicting that the Web would be the death
Catalog redesign invigorates Kripalu
The Kripalu Center for Yoga & Health promises a world of yoga, holistic health, and self-discovery at its facility in the Berkshires in western Massachusetts.
Beneath the surface of search
If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.
Harvesting fresh creative
Operating a farm is hard work and running a catalog of products for farmers no doubt has its challenges too. Hoping for a bumper crop of fresh ideas,