Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement to purchase Lafayette, CO-based co-op database services provider Abacus, a division of DoubleClick, Inc., in an $435 million cash deal that is expected to close in the first quarter of 2007.
(Magilla Marketing) Bass Pro Shops has boosted its conversion-to-sale rates dramatically by including customer product reviews in its outbound e-mail and by sending messages based on Website visitors’ browsing behavior,
(Searchline) San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year.
In a move that surprised some industry watchers, printer R.R. Donnelley & Sons announced on Dec. 20 that it has agreed to acquire fellow printer Perry Judd
It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.
There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.
In a deal designed to lower sourcing costs and improve gross margins, women
After almost 25 years of selling pet supplies for Fido and Fluffy, Doctors Foster and Smith will begin offering supplies for Trigger in early 2007.
Cataloger/retailer Guitar Center announced that its Nov. 22 agreement to purchase substantially all the assets of Dennis Bamber, which operates as multititle mailer The Woodwind & Brasswind, has been terminated
Third-quarter net sales for Eden Prairie, MN-based cataloger/retailer Golf Galaxy rose 45%, to $46.0 million for the three months ended Nov. 25.