Use Database Marketing to Drive Store Sales
Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses.
Marketing
The Customer-Data Diet: Smaller Portions Can Yield Greater Satisfaction
How do you know when you have had too much data lately? By and large, we have come to believe that more is better
Don’t Be Shy About Making Conversational Marketing
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers
Abacus Indicator: Ready, Set, Spike
According to the Abacus 2006 Multichannel Annual Trend Report, the fourth-quarter holiday season continues to see the greatest growth across all channels
Survey: 60% of Merchants Say Direct Holiday Sales Are Up
People are spending more of their holiday dollars this year through catalogs and the Internet, according to a survey conducted by the New York-based Direct Marketing Association
Watch Your Rep on Social Networks
(Searchline) Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy.
Taking Work and Waste Out of B-to-B Search Marketing
(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up
Merchants Risk Holiday Crashes–Because They’re Cheap!
(Magilla Marketing) As online merchants ramp up their e-mail efforts, many risk being unable to handle the resulting spikes in Web traffic–
Five Costly Customer Satisfaction Myths and Misunderstandings
Most multichannel merchants know why customer satisfaction is important. It is understood that satisfied customers are more likely to make repeat purchases, shop more often, spend more money,
Five Essentials of the Integrated Contact Center
Businesses that want to get closer to their customers are transforming their conventional call centers into multichannel contact centers that support telephone, e-mail, and the Web. Multiple technologies must be integrated with a single goal: to improve the way a company does business by enhancing the customer relationship through enriching the quality of the contact.