Using Customer Knowledge to Optimize Channel Performance
Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they
Marketing
And They’re Off: Black Friday Sales Strong
Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%
Guitar Center Buys The Woodwind & the Brasswind
The $365.1 million direct division of Westlake Village, CA-based Guitar Center
Lowe’s Debuts Catalog
Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line
Financial Reports: Coldwater Creek, J. Crew
Apparel cataloger/retailers Coldwater Creek and J. Crew both had stellar third quarters.
Brookstone Launches Invitation-Only Loyalty Program
Cataloger/retailer Brookstone has launched a cross-channel loyalty program that will be offered to customers by invite only.
International Spy Museum Gets Small to Stand Tall
The International Spy Museum catalog just got a little bit easier to stealthily slip in your pocket. Measuring a compact 6
Last Call for Pre-Black Friday Predictions
The day after Thanksgiving may not really be the busiest retail day of the holiday season (more on that in a minute), but the Monday and Tuesday before Thanksgiving are undoubtedly the busiest days for press releases regarding retail during the holiday season.
Kathy Van Zeeland, eBags Partner on Catalog
Kathy Van Zeeland exploded into the handbag and accessories market in late 2004 with her distinctive line of high-quality, trendy products. In two years she has built up her New York-based
Your List Is in Danger of Being Poisoned
(Magilla Marketing) Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.