The Hudson Valley Direct Marketing Association’s “Meet the Masters” luncheon on Nov. 8 lived up to its title. A true master, catalog industry veteran Bill End addressed about 70 attendees on a wide number of topics during a question-and-answer session
BlueSky Brands, parent company of gifts catalogs The Paragon and Bits and Pieces, has signed licensing agreements to manage the catalog and Internet businesses for Winterthur Museum & Country Estate and National Wildlife Federation
Plow & Hearth is known for its country-lifestyle products. But with its new home decor spin-off, Madison Place, the company is targeting what president Michael Luce describes as more of an
Third-quarter sales for Trevose, PA-based imprintable sportswear distributor Broder Bros. slipped 2.5%,
In the four years since it was sold by Federated Department Stores, Fingerhut has quietly but steadily rebuilt its business, to the point that it has mailed its first spin-off specialty title under its current ownership.
Is it possible to produce too many sales leads with a direct marketing campaign? Are qualified leads really that important? The answer to both questions is yes.
You know you should time your list rental and mailing frequencies to the average buying cycle of your dominant customer segment.
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down.
In the days before e-commerce, catalogers pretty much had to have their holiday marketing programs signed and sealed weeks before the shopping season began in earnest.