Modest 3Q Growth for CDW
Vernon Hills, IL-based computer reseller CDW registered a solid third quarter.
Marketing
Live from DMA06: Nine Database Marketing Sins to Avoid
San Francisco
Live from DMA06: The ABCs of Search Data Diving
(Direct) San Francisco–Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.
Live from DMA06: How to Sell to Institutions
(Direct) San Francisco–The nation’s institutions–schools, hospitals, city and county governments, libraries, religious institutions–represent a $4.1 trillion annual market, are largely resistant to recessions, and very often are predictable, steady buyers
Oh, Baby: Lands’ End Launches Infant Line
Listening to your customer base is a tried-and-tested method that usually leads companies to better results. For Lands
Strong Quarter for Office Depot
Third-quarter sales for Delray Beach, FL-based Office Depot increased 10%, to a record $3.9 billion
Live from DMA06: The FTC Tightens Up ID Theft Rules
(Direct) San Francisco–Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.
Live from DMA06: FEDMA to Begin Research Initiatives
(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.
Live from DMA06: Marketers as High-Tech Storytellers
(Direct) San Francisco–Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis,
Live from DMA06: Greco Urges Marketers to Be Relevant, Responsible
(Direct) San Francisco–Direct marketers must send relevant messages, be responsible, and respect the wishes of customers, donors and prospects, or they will risk becoming irrelevant themselves,