What’s New in List Marketing?
“What’s new in list marketing?” is probably the question I
Marketing
Finding Geographic Hot Spots for Deeper Prospecting
Have you looked for geographic hot spots where you have pockets of buyers? If you can find geographic hot spots you can prospect deeper to these states, sectional center facilities (SCFs), or zip codes because they will respond profitably to marginal prospecting lists.
Abacus Indicator: Shift to Online Sales Increases
According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.
Breakfast With Bean
Though Leon Leonwood Bean barely had an eighth grade education, he mastered the golden rule of retailing: Sell good merchandise and treat the customers like human beings, and they will always come back for more.
Lands’ End Founder Gary Comer Dead
Gary Comer, who founded apparel and home goods catalog giant Lands’ End, died in Chicago on Oct. 4.
Neiman Marcus: Send a Loved One to Outer Space This Christmas
Your spouse wants a 2001 BMW Individual M6 Convertible for Christmas, though you’d rather send him or her into outer space. But if you don’t get him or her the wheels, you could end up in the doghouse, albeit one that starts at $5,000.
Online Marketers, Shoppers Getting a Jump on Holiday 2006
Consumers are gearing up to start the holiday season earlier this year, according to the 2006 eHoliday Mood Survey conducted by trade association Shop.org and comparison shopping Website Shopzilla,
Femail Creations Founder Launches Home-Party Business
Lisa Hammond is celebrating the 10th anniversary of her Femail Creations catalog–by launching a home-party business.
Jingle Bells, PR Sells
Starting in July and continuing through January is the