Get to the Source of Your Online Leads
When the Web was introduced years ago, direct marketers were faced with the issue of tracking which channel their customers were coming from
Marketing
Rental List Selects Are Worth Their Weight in Gold
Jim Coogan, president of Santa Fe, NM-based consultancy Catalog Marketing Economics, says that it is worthwhile to pay for those extra selection charges to get the most targeted names available from rental lists. After all, the incremental response from taking the best-of-the-best names from a rental list will pay the extra costs of the selects.
New Products
Have a new or upgraded product that would benefit LIST AND DATA STRATEGIES readers? E-mail your press releases to Tim Parry at [email protected].
Financial Reports: Delia’s, Jos. A. Bank, Cutter & Buck
Multititle mailer Delia’s, cataloger/retailer Jos. A. Bank Clothiers, and manufacturer/marketer Cutter & Buck all enjoyed year-over-year sales growth for the quarter
Spiegel Brands Acquires Carabella, A.B. Lambdin
San Francisco-based private equity firm Golden Gate Capital Corp. has made no secret about its intention of building a billion-dollar family of apparel companies. On Sept. 6 it appeared to have reached its goal.
Essence by Mail Lives On in Ella Starr
New York-based apparel manufacturer Mink Marketing has launched its first catalog. But the new title, Ella Starr, is something of a direct descendant of the now-defunct Essence by Mail.
Sara Lee Completes Hanesbrands Spin-off
Food and consumer goods manufacturer/marketer Sara Lee Corp. has completed its spin-off of its apparel business.
August Sales Roundup
August was yet another difficult month for Sharper Image Corp., as its sales continued to slide, though on a brighter note, the company
Show Me the Data: Ask Questions First and Deduplicate Later
Duplicate records in a database can dilute a mailing and discourage response. But they can also provide valuable information about customer behavior. Asking several questions before deduplicating your data can let you gain knowledge that you might otherwise lose in normal processing.
Future Trends in Interactive Marketing (and the Future is Now) – Part 2
Welcome to the second in our two-part series on Internet marketing and communication trends. Here we