List Leaders Debate InfoUSA
Donnelley Group president Ed Mallin was unable to attend a panel discussion at last week’s List Vision conference in New York, but that didn
Marketing
Get the Most Out of Your House File for Holiday Season
Most companies cannot mail their entire database during the holiday season. The following are six tools and techniques to leverage this valuable resource to it fullest potential and identify as many responsive and profitable names as possible.
Database Marketing Strategies for Mailing Deep into B-to-B Companies
There may be as many as 15 or 20 individuals at a company who influence a business-to-business sale. For that reason, the b-to-b marketer must include in his customer and prospect database a rich matrix of influencers.
Is Your Direct Marketing Business Growing?
The comparing number of 12-month new-to-file buyers now against a year ago tells if you are continuing to acquire new buyers economically or if any revenue growth you may be experiencing is resulting exclusively from your preexisting customers.
Live from List Vision: E-Cards, Guarantees, and Other Quick Tips
Think e-cards are stupid? Then you weren’t sitting in the audience at the “50 DM Ideas in 50 Minutes” panel discussion at the List Vision conference at the New York Marriott
B-to-B Recipients Want E-mail on Mondays, Tuesdays: eROI
The overwhelming majority of recipients of business-to-business e-mail prefer to get it on Mondays and Tuesdays, according to a study released this week by e-mail service provider eROI.
Transforming the Multichannel Shopper: Heavyweights Wanted
The 1,972 online shoppers who participated in the “Transforming the Multichannel Shopper” survey spent an average of $488 online during the six months prior to the survey. But as you might suspect, there was quite a spread in expenditures between
20 Tiny Tips and Techniques to Layer On More Sales
The momentum of your direct marketing creates many small opportunities to increase your sales. That
B-to-B Direct Mail: Don’t Get Lost in the Details
It seems that we business-to-business marketers too often get caught up in the details of direct marketing rather than concentrating on the things that are most important: the list, the offer, and the results.
ERP As a Personalization Tool
Enterprise resource planning (ERP) systems specifically geared for multichannel merchants can help you deliver a personalized experience to your customers.