Gettin’ crafty with it
Spurred by a revival of interest in knitting and the increasing popularity of scrapbooking, crafting is booming. The Craft & Hobby Association trade group
Marketing
E-MAIL CREATIVE: What Works and What Doesn’t
Imagine creating and sending a print mail piece only to find out that before delivering it, the U.S. Postal Service stripped out the graphics and put
A data match made in heaven
Joe and Ted both spend the same amount of money annually with a multichannel electronics merchant. But by analyzing both behavioral and demographic data
British invasion
The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands’ End, Peruvian Connection, and Talbots
To Append or Not to Append
If you
Using Database Marketing to Reach Business Influencers
Want to improve your results? Mail to all the influencers in the customer company
Understanding Catalog Circulation Post Mortems
Catalog circulation post mortems allow top management to examine what went right and what went wrong with catalog campaigns so that you can improve future campaigns. Circulation drives your catalog, and preparing the post mortem is the responsibility of the circulation manager.
Here are the critical pieces of a circulation post mortem:
Four Common Concerns of Online Chat and How to Address Them
If your company is still not convinced that chat is right for your marketing team, it
Seven Ideas for More B-to-B direct Mail Sales Leads
When I provide direct mail marketing solutions for my clients, I have found that these tips increase direct mail sales leads and response.