Marketing
Groomstand Uses Search to Sell Guys on Wedding Gifts
There’s no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don’t they want the same treatment? Ramin Ramhormozi thinks so. He’s developed Groomstand.com, a site that offers personalized gifts for the husband-to-be’s best men.
Search Analytics Gets It Together at iCrossing
As search marketing grows more hotly competitive, marketers
Sports Collectible Site Powers up Major League Search
Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that
Making Persona-Based Marketing Work in B-to-B
Persona-based marketing is part Hollywood characterization and part business analytics. It involves constructing a fictional customer
How to Improve Response During Holiday 2006
As I write this, most catalogers are in the final stages of constructing their holiday marketing and circulation plans. Here are a few of the top issues and concerns I hear from marketers as they prepare for this most important season.
How to Take Control of Database Marketing
Database marketing is approaching mind-boggling sophistication. But the tools to get the job done are actually becoming easier to use. So easy, in fact, that there
How Often Should You Mail Your Buyers?
How frequently can you mail your buyers, and how frequently should you mail your buyers? These are critical questions for planning your catalog
Pay-per-call Breaks Out
No firm results to speak of yet about advertisers