Integrating Core Competencies
Smart multichannel merchants are using all their core competencies across all selling channels including stores, Websites, and catalogs and they’re finding
Marketing
BLOGGED DOWN
Although the benefits of corporate blogs frequently make news in the business and mainstream media, survey respondents hadn’t yet embraced the technology
Seeking SEM stats
Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005, a 44% increase over spending in 2004, according to a
From partner to rival
Toy manufacturer Hasbro sees the Internet in much the same way many business-to-consumer catalogers regarded it a decade ago: as a new sales opportunity.
Claiming your inheritance
I believe in giving people the benefit of the doubt. I also believe in facing difficulties as quickly as possible. Both of these beliefs can help you
INHOUSE VS. OUTSOURCE
Managing the various components of an SEM campaign tends to be an inside job, according to survey participants. Of those with SEM campaigns or planning
Thoughts that count
As I write this it’s the day after my birthday. Among my gifts was a plastic gadget from my daughter that allows me to make omelets in the microwave.
Paradise found
The name Wayside Technology Group probably doesn’t ring a bell. But if you are a software professional or a longtime follower of the catalog industry,
Is infoUSA taking over the world?
InfoUSA, is seems, is on a mission to consolidate the list management and brokerage industry. The Papillion, NE-based proprietary database compiler announced
WHO’S ON SEARCH?
More than one-third 37% of respondents to our survey said they engage in pay-per-click or pay-per-call advertising. Of those, 78% were business-to-consumer