The Virtues of Getting Vertical
As a term within the search industry,
Marketing
Some Tips for Cleaning Up Clicks
The measurement and eradication of click fraud
Allegis Trumps Rivals with All-Search Marketing
These days, big brands are turning their attention
Ice.com Seeks Blogging Gold
Many marketers are treading gingerly around the notion of adding a blog to their Web site. Some are worried about the time and effort required to keep the blog active, while others are uncertain that consumers will show sufficient interest in the feature to make it useful. But don
Marketers Losing Interest in AOL Addresses
If AOL wants legitimate marketers to start avoiding sending to its subscribers, the plan is working. E-mailers are preparing for a serious drop in performance of AOL addresses,
List Providers Just as Liable for Deceptive Marketing
Note to list brokers, list managers, and list providers: Get to know the business you are providing names to, because you can be held responsible for any laws your client may violate.
10 Ways to Lure Customers to Your Loyalty Program
Loyalty programs can be your key to high conversion rates. People like to be appreciated for their patronage
Turning Buyers into Loyal Buyers
Just because a person is a buyer doesn
Create Contact Strategies With The Right Stuff
Database marketers who develop their contact strategies without adequate information are committing a deadly sin, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Broomfield, CO-based Abacus.
Making Persona-Based Marketing Work in B-to-B
Just because a person is a buyer doesn