Why customize your ink-jet messages? People read their ink-jet messages because the message has their name and address. Catalog buyers are also trained to look for promotional offers in the message portion of their ink-jet address. Ink-jet personalization is the poor man
Failing to adequately differentiate your customer base will hinder your company’s database marketing efforts, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
When it comes to defining data for identity theft bills, the Direct Marketing Association says lawmakers on Capital Hill aren’t on the same page. Which is why John Greco, president/CEO of the DMA, says his group needs to help lawmakers understand what is and what isn’t data that would cause a security breech.
Business-to-business (b-to-b) and business-to-government (b-to-g) mailers face greater list processing challenges than consumer marketers. These challenges include: the churn of business contacts at titled positions and within companies and more address elements with which to deal. The complexity of business and government addresses can, as I will show, make the tasks of matching customer and prospect files more challenging to match and deduplicate than consumer addresses.
In sports, being number one is the primary goal, the reason for being. But when it comes to paid search engine marketing (SEM), being number one bidding
Barry Schwartz admitted that he’s not a direct marketer. But in his May 10 keynote address, Schwartz, a psychology professor at Swarthmore College and
The ACCM Search Marketing Intensive session titled Integrating Your Organic and PPC Search Marketing: A Checklist for Merchants provided a look at best
Alex Tabibi, chairman/CEO of Pets United, has a lofty goal: He wants his company to be the Wal-Mart of the Web. Unfortunately for him, Walmart.com is
This was a boffo first quarter in terms of consumer catalog volume, according to Catalog Tracker. The service of Greenwich, CT-based list services firm
At a special luncheon on the closing day of ACCM, the winners of our annual Multichannel Merchant Awards (formerly the Annual Catalog Awards and the Annual