Shareholders of Omaha-based database conglomerate InfoUSA voted to retain its current board of directors, including founder/chairman Vin Gupta, the company announced on Friday. If the independent inspectors of election confirm the preliminary results, then Gupta, George Haddix, and Vasant Raval will remain on the board until the next shareholder election, in 2009.
Relying on an incomplete view of your customers is a sure way to doom your database marketing efforts to failure, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
Insert media have been around for nearly 50 years. Back when they were known as alternative media, they were primarily a vehicle for low-end offers, inquiries, and continuity offers. Times have changed, of course; here are some trends worth looking at that may determine the future of insert media.
Business-to-business marketers are realizing the benefits of online chat functionality. By integrating chat into their marketing programs, b-to-b companies can improve the chances of converting their best prospects into qualified sales leads. Real-time chat lets organizations sell to people who are ready to buy, accelerating the entire selling process. And instead of cold-calling lists, sales teams can focus valuable time and effort on people exhibiting actual buying behavior.
Here are five easy steps for maximizing the value of chat.
The state of Washington has settled with representatives of two California businesses it accused of spamming the Seattle school district in violation of the federal Can-Spam Act, the state
The consolidation in the list industry continues. Six months after buying Peterborough, NH-based list firm Millard Group, Omaha, NE-based InfoUSA is at it again
So what exactly do new employees need to learn about the call center? We asked agents and supervisors alike what the missing pieces were and below is their