Marketing
Time to Consider Comailing?
The good news: Comailing your catalog reduces your postage dramatically, which can enable you to prospect more, allow you to mail deeper into your house file, or simply improve your bottom line. The better news: printers are changing their mail pooling requirements to allow many more catalogers to save via comailing.
Timing is Everything with Trigger Data
Life-changing events
Data Strategies: Six Steps for Defining Growth Strategies
You attend a lot of meetings. The question always come up,
Lenser: Drop Your Bottom 20%
If you ask John Lenser, the old adage “You can lead a horse to water, but you can’t make him drink” applies directly to the unique names you are prospecting to. You can mail to every name you rent, but some of those prospects will never respond.
Four Advanced Co-op Database Tactics
With fall and holiday planning well under way, how do mailers get more out of the cooperative database, increase response rates, and find new sources of prospecting names? Here are several advanced tactics:
How Ross-Simons Incorporates Web Buyers into Its Circulation Plan
During a circulation planning and analysis session at last week
Study: Planned E-Mail Growth Tactics Not Always the Best
Findings from Silverpop’s “2006 E-mail List Growth Survey” show that 15% of survey respondents are planning to append e-mail addresses to their customer lists, though only 4% of those who have tried the tactic support it.
Lists & Data Strategies: What’s New in List and Data Solutions
Evansville, IL-based multichannel e-marketing agency ConsumerBase said it has completed a provisional patent application for the process of matching online-captured data to offline data and packaging them as a single bundle. The yet-to-be-named process takes Internet click-stream data and overlays them onto ConsumerBase’s database of postal information.