Marketing
Shopping with a Wiki Touch
How do you follow an act like building an online advertising network, running it for 10 years and selling it to investors for $1.1 billion? If you
Visualize, then Optimize
Search engine optimization (SEO) can be a contradictory combination of science and intuition. On the one hand, as often practiced by professionals, it assesses the relevance of a Web page to a keyword in terms of measurable, concrete factors such as keyword density and backlink counts. On the other hand, the values assigned to those factors (What keyword density is required? How many backlinks?) can be loose. Often, they
MultiChannel Integration 101
Successful multichannel integration begins with operations. Customers receiving promotions encouraging them to cross channels expect universal service. In other words, if they can buy unconditionally from the catalog, Internet, and/or store, they should be able to return, exchange, and resolve any issue at any channel.
ACCM Show Daily: Searching for Optimal SEO
Chicago–No matter how pretty your e-commerce site looks on the outside, it may still be in need of an extreme makeover on the inside. That
ACCM Show Daily: Branding, the B-to-B Way
Chicago–In the end, product will be your biggest differentiator. That was the thrust of the opening segment of
ACCM Show Daily: B-to-bers Love Co-op Databases Too
Chicago–Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.
Best, Worst Tactics for Growing E-mail Lists
Chicago–In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists
ACCM Show Daily: Power Forum Panelists Predict “Extreme” Marketing
What does the future hold for you? Get ready for extreme marketing, according to the participants in yesterday
ACCM Show Daily: E-mail Critiques–Function Before Form
Chicago–Yesterday