When you consider that there are very few insert/list brokers who have survived 50 years in business, it certainly is a testimonial to being able to earn enough to make the payroll and pay the rent every time it is due. On a serious basis, without undue modesty, it means that Leon Henry has seen a panorama of newly created media and been able to continue to promote a concept now taken for granted.
Trust within the direct marketing industry will be restored once those within the industry treat it with a more positive focus: That was the message behind Susan McNamara
What price do you place on a business relationship? Is the association motivated by profit alone, or is it motivated by a higher calling? To determine if your service bureau has forge a productive business relationship with you, answer these questions:
To determine if your house file includes a significant number of certain merchandise category buyers, you need to categorize your customers by the type of merchandise they buy, then measure the intersection or crossover between the merchandise buyer groups.
By integrating GPS with local directory content, InfoSpace has come up with FindIt, a new application that lets mobile users look for retail services or maps on their cell phones.
A recent survey conducted by Jupiter Media for search engine marketing firm iProspect set out to discover exactly what benefits there are to coming in first, or at least within the first few results pages for a keyword search.
Earlier this year SearchLine wrote about an effort among a group of online retailers, e-commerce firms and Internet shopping engines to standardize procedures for submitting data feeds of products to online shopping engines and marketing around SKUs. Here
Chicago–Different classes of e-mail are
Chicago–Marketers looking for specifics on AOL’s implementation of Goodmail’s Certified Email system saw little new light shed on the issue in a question-and-answer session here Tuesday.