Live from Deliverability Bootcamp: 90% of E-mail Is Spam
Chicago–Spam accounts for 90% of all e-mail traffic, said panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
Marketing
Live from Deliverability Bootcamp: User Complaints Top ISP Spam Measurements
Chicago–An unacceptably high number of consumer complaints is often the top metric e-mail inbox providers use to determine whether to block incoming e-mail, according to panelists at the E-mail Sender and Provider Coalition’s Deliverability Bootcamp on Tuesday.
Top Eight Multichannel Strategies to Drive Sales
A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer.
Implied Opt-In: A Useful Permission Marketing Tool or Spam?
By now most marketers know, and should be using, the commonly accepted protocols for obtaining permission from prospects and customers to send them commercial e-mail.
Six Strategies to Drive Multichannel Sales
A customer who purchases from two channels is worth three times as much as a single-channel customer. A customer who purchases from three channels (catalog, Internet, and stores) can yield five to six times the value of a single-channel buyer. Initiating these strategies will encourage multichannel behavior while driving overall increased company sales:
E-Mail Marketing Myth #3: E-mail Is Not Just for E-Commerce
Tracking the connection between e-mail and e-commerce has become a relatively straightforward exercise for most marketers. But the simplicity of connecting online sales to e-mail efforts and the difficulty of tracking sales across other channels has relegated e-mail
Measuring True Incremental Sales
Measuring the incremental sales that result from a buyer remail is the key metric in determining how deep to mail into your buyer file. Setting up tests to measure the incremental sales from house file mailings gives you the necessary metrics to draw the line at your true breakeven sales for these customers.
Think Like a Consumer to Protect the List Industry
Chicca D’Agostino, president of Hackensack, NJ-based list management firm Focus USA, says that list owners and professionals need to be more cautious before accepting work from direct marketers. In addition to helping direct marketers find the right people to send offers to, list brokers and managers should also look out for signs of trouble.
Trademarks in Search: A Legal Pick’em
Marketers who reach for their Magic 8-Ball for answers to the question of using rivals
SuperPages to Get Mom and Pop Googling
SuperPages.com, the Internet yellow pages directory owned by Verizon Information Services has more small businesses looking to place pay-per-click (PPC) ads on relevant SuperPages search results than there are spaces for such ads.