Personalization: It’s Now or Never for Retailers
From brick-and-mortar stores closing to giants taking over and technology evolving, the retail industry is in a period of drastic change. Here is why personalization is imperative today.
Marketing
3 Dangers of Affiliate Marketing and How to Avoid Them
The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are less desirable. Here are three dangers of affiliate marketing to look out for.
Google Launches Purchases on Google Program
Google has launched its Purchases on Google program, allowing merchants that sell on Google to have a call to action in the search engine results page. See how users can benefit from this program and what it means for Google.
Omnichannel Essentials for Ecommerce Success in China
China is a hot market for U.S. ecommerce sellers, with nearly 1.4 billion consumers who are tech-savvy, increasingly affluent and ravenous for American products. Taking a cross-border approach to the market reduces the risk and cost. Here are 5 tips to help you create ecommerce success in China.
Why Promoted Posts Are a Win Among Millennials
More than one in three millennials today have made a purchase based on promoted posts. See what is leading them to make these purchase decisions.
Wayfair Launches “Search with Photo” Feature
Wayfair announced the launch of its “Search with Photo” feature that will leverage artificial intelligence to make it easier for shoppers to find furnishings for their homes. Shoppers can now … Continue Reading →
10 Must-Know Retargeting Metrics
Building a successful marketing campaign is imperative for any business. Understanding your retargeting metrics is needed to make this possible. Here are 10 must-know retargeting metrics for your business.
5 Ways to Create a Differentiated Social Media Experience
Specialty retailers are in a unique position to successfully ride some of the biggest waves shoring on American retail today. Through a differentiated customer experience, specialty retailers can grow customer loyalty, spend, and lifetime value.
10 Ways to Ensure Successful Execution When Launching a Brand
When you have a successful and thriving brand in place, but feel the need to launch a new brand, the task may be tedious and daunting but necessary to fill in any gaps. Here are 10 ways to ensure successful execution of your new brand.
How Technology is Driving Personalization Success for Fabletics
Knowing all there is to know about a customer is the focus for athletic-apparel retail brand, Fabletics. Technology has made that possible for the brand both online and in-store. Here is how Fabletics is using technology to achieve a more personal relationship with its customers.