Companies fail at database marketing for a variety of reasons, says Jeff Hassemer, director of product strategy at the data management solutions division of marketing solutions provider Abacus.
Protecting data isn
This article is the first in a series on e-mail marketing and list strategies by Katie Cole, Ph.D., vice president of research and analytics for Merkle|Quris, the e-mail marketing agency of Merkle
(Direct Newsline) Starting this week, Yahoo! Search Marketing will no longer allow U.S. marketers to bid on competitors
Now that the holidays are over and sales analyses have been completed, catalogers are confirming the continued migration of sales to the Internet. As a larger and larger portion of sales is coming from the Internet, what should you do with those buyers? Are they truly
Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement on Feb. 14 to acquire DoubleClick’s Email Solutions operating unit for approximately $90 million. The transaction is expected to close before the end of the first quarter 2006.
You can profitably convert web requests for your catalog. But Web requesters have a much shorter attention span than traditional catalog requests, so you have to treat them a little differently.
Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 21.6% increase in direct response net sales, including revenue from the Musician
Companies everywhere are struggling with the dynamics of how to profitably grow their business in a changing economy. Customers continue to demand exceptional service even when sales and profitability are declining. Employees are disgruntled, and shareholders are dismayed. Management is searching for the key to success and finding that all roads seem to lead to customer service.
Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops