Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.
A consumer catalog company typically mails to its housefile 11 times a year, while a business-to-business cataloger mails on average 15 times to its customers. Does that sound like awful lot of mailings to you? If so, your business might be able to benefit from an increase in the number of drops to your housefile.
After an initial outcry over AOL
Email and lifecycle marketing solution provider Responsys announced Feb. 3 that it acquired INBOX Marketing, a San Francisco-based agency that specializes in the strategic optimization of email marketing platforms.
Developing an effective e-mail marketing campaign should be more than just a
As any author with a book plugged by Oprah can tell you, word of mouth (WOM) can be a wonderful thing. Not only does it cost virtually nothing, but it
This month we introduce a new columnist to MULTICHANNEL MERCHANT: Jim Okamura, a senior partner managing the Chicago office of multichannel retail consulting
Hopefully Catalog Tracker left a gift of PowerBars and Gatorade for its postal carriers. In November the service of Greenwich, CT-based list services
For years recency, frequency, and monetary value (RFM) was king. Even catalogers that shied away from lavish database models segmented their buyers according