GLORY IS IN THE DETAILS
Writer William Feather once said, Beware of the man who won’t be bothered with details. I say, Beware of the brand that won’t be bothered with details.
Marketing
Gardening sector in bloom
It’s a fertile period in the gardening market, as the sector has enjoyed significant growth in terms of active buyers during the past 12 months. New York-based
Seven steps to SEM success
What with fluctuating bids, increased competition, and new technologies, conducting a successful search engine marketing (SEM) campaign becomes more complicated
TECHNOLOGY UPDATE
It’s not just headsets and automatic call distributors (ACDs) any more. Contact center technology has evolved into a sophisticated world of its own, with
Contact Center Tech: Diversity in Motion
The actual range of products included in the phrase
The Second Time’s a Charm: Advice on Prospect Reuses
If lately you have observed poor performance among your co-op database balance models, the older, lower-dollar portions of your continuation lists, or the tightest possible selects from marginal lists, it is time you consider prospecting reuses.
Erwin: ClarityBlue Deal Will Advance Experian’s Offerings
The acquisition of marketing database solutions provider ClarityBlue by information solutions company Experian will allow it to obtain consumer information in more high-tech fashions and to get databases up and running in less time, says Rick Erwin, Experian
Recency: The Underrated Metric
One of the simplest and most powerful metrics is customer recency. You may have a lot of data at your fingertips, but a good start is to really understand the insights available by delving into how recency changes over time.
Why You Need to Target Hispanics Now
The Hispanic population in the United States will grow to more than 103 million by the year 2050. During the same time period the Caucasian American population will decrease by 19%. That
Individualized Click Behavior Available for Marketing Lists
ResponderInfo.com has been developed to help direct marketers receive behavioral information of its target audience’s online habits. Read on to find out the benefits of the Web-based program.