Still Waiting for That E-mail Avalanche
By now it
Marketing
NCDM Winners Announced
A direct marketing campaign that database marketing services firm Merkle coordinated for client Dell napped top honors among the 2005 National Center for Database Marketing (NCDM) Excellence Awards. The awards will be presented at a luncheon at the NCDM conference in Orlando, FL, on Dec. 13.
The Ever-Changing Point of Sale
In the 1970s and 1980s, when few firms marketed via more than one channel, catalog databases were measured through recency, frequency, and monetary value (RFM), and corporate marketing practices stayed fairly simple:
U.K. Mailers Not Down with LTV
When it comes to direct marketing, a common language isn
Five Ways to Improve Prospect List Response
How do you improve results from prospect lists? With postage costs set to increase in January, this question will be even more of a concern in the coming year.
Retailers Need to Provide Greater Data Security, Survey Says
In an age of litigation and increasing government scrutiny of corporations, retailers must protect customers’ privacy — and they may not be doing a good job of it, according to a new international survey
PERFECT PARTNERS
Forging a relationship with a vendor is a little like romance. If it’s all about money, you’re in trouble.That’s why John McManus, president/founder of
How to build a customer contact plan
Multichannel success depends in large part on having a solid strategy for keeping in contact with your house list. Most marketers know this, but knowing
CRITICAL ISSUES & TRENDS
It’s enough to make you break out into a chorus of “Happy Days Are Here Again”: An impressive 74% of respondents to Multichannel Merchant’s 2005 Benchmark
A Winning Team
Merchandising is arguably the most important department of a catalog/e-commerce/retail operation. If the product isn’t appropriate for the target audience,