Using Your Relational Database, Part Two
Last week we wrote about relational databases opening up a world of marketing opportunities and ultimately making better use of your database (
Marketing
How to Build Your Own E-mail Prospecting List
The very idea of an e-mail blast to prospects can send shivers up a marketer
Live from ECMOD: E-mail Marketing and the Big Bounce
When it comes to e-mail marketing, all bounces, or returned e-mails, are not created equal, says consultant Amy Africa, director of EightByEight. In her Nov. 23 session,
Free Google Service Helps Watch Your Words
There Google goes again, applying its special blend of category-disruptive dynamite to another part of the search marketing industry. This time the explosion has occurred in the Web analytics arena, with an announcement by the Mountain View CA-based engine that it will let Web advertisers and the Web publishers in its AdSense network access some basic Web tracking tools for free.
Firms on the Move…..
ALC of New York is becoming Belardi/Ostroy ALC, reflecting the name of its three founders: American List Counsel, chairman/CEO Andy Ostroy, and president Donna Belardi. The name change will go into effect on Dec. 1.
Five Tips for Tackling the B-to-I Market
The business-to-institution (B-to-I) market makes up 23% of the U.S. economy, according to Sweet Springs, MO-based list compiler MCH. Little wonder, then, that numerous companies are find marketing to institutions well worth the effort. If you
Using Your Relational Database
Relational databases open up a world of marketing opportunities, according to Jim Coogan, president of Sante Fe, NM-based Catalog Marketing Economics who lists below ways to wring sales from your database.
Response Modeling Revisited
Marketers are beginning to look at response modeling outside of the co-op databases, according to Chris Montana, senior vice president at Hackensack, NJ-based list services firm Mokrynskidirect.
Financial Reports: Staples, Penney, School Specialty, and More
Office supples giant Staples, general merchandiser J.C. Penney, educational supplier School Specialty, Galls parent company Aramark, and apparel cataloger/retailer Talbots post results.
Abacus Indicator: Apparel’s Up
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, apparel and accessories was the largest product category for sales last year, accounting for approximately $0.29 of every $1 spent on the Abacus B2C Alliance database.