Can’t Go Beyond Hotline Names?
Hotline names work fine, but if you can
Marketing
10 Ways to Immediately Increase Response
Sounds too good to be true, doesn
DMA05 Roundup: What’s New and Noteworthy
Abacus, the Broomfield, CO-based cooperative database services provider, is taking a step to speed up mailing campaigns. At last week
10 Questions for Annual Circulation Planning
Are you beginning to formulate next year
Live from DMA05: Manage That Merchandise
Atlanta–You can move substantial profit to–or from–your bottom line through properly controlled inventory, according to consultant George J. Mollo Jr., principal of consulting firm GJM Associates.
DMA Mandates E-mail Authentication
The board of directors of the Direct Marketing Association voted to require all
DMA members to use e-mail identification and
authentication protocols.
Demonstrating ROI: Look Ahead When Building Database Marketing Processes
This week at the DMA 2005 Annual Conference in Atlanta, Scott Cone, vice president/client leader for database marketing services provider Merkle, is leading a session entitled
Abacus Indicator: The B-to-B Perspective
According to the Abacus Indicator from Broomfield, CO-based direct marketing services provider Abacus, there were significant differences in purchasing behavior across categories in the business-to-business sector last year.