It’s no secret that user-generated content (UGC) enriches site and store experiences. Retailers know that customer content makes a connection that goes beyond free shipping offers and percentage-off offers. Here are 3 ways retailers can get started with their UGC.
Attracting shoppers to your ecommerce website can be challenging and while marketers want to attract customers to buy something, it is also about the overall shopping experience. Here are three tips to get the most out of your onsite marketing efforts.
The contact center is not just about answering complaints from customers anymore. In fact, it has evolved into much more for JackThreads. The online mens apparel brand made social media and engagement the focus in the contact center in an effort to provide a positive experience for its customers. See how social media played such a role.
What makes a customer choose to do business with a retailer for the first time? Better yet, what makes a customer loyal to that brand? The customer today is extremely connected so it is important to find a relevant, frictionless experience. Here are several ways to make the shopping experience both memorable and simple.
Social media is changing constantly today, so retailers are challenged with finding the right social media network that will provide the best engagement between their customers. Here is a deep-dive look at the best social media network for your business.
Video has become the driving force in marketing and ecommerce alike, signaling the need for modern businesses to get on board. Here is how you can effectively use video to market to your shoppers.
JCPenney recently announced it will be closing 140 U.S. stores. The news follows American Apparel declaring bankruptcy, WetSeal going out of business, The Limited shutting down… This growing list of closures has led to a slew of “The Death of Retail” headlines and social media posts. You have to actually wonder is it the death of retail? Is it a shift to big-box one-stops vs. boutique specialty stores? Is it just a phase? Are we all contributing to a rubbernecking traffic jam for nothing more than a fender-bender?
If you are committed to making 2017 the year your retail business increases customer loyalty and boosts sales, make sure you evaluate how you are delivering service to your customers. Here is how retailers can create brand loyalty across channels.
When I talk to marketers at consumer goods companies, I often hear a familiar challenge: Figuring out how to encourage customers to review their products at scale. Here are ways to get more product reviews from consumers.
User-generated content has come a long way since 2005, when YouTube was making a splash with product videos. Consumers today watch 1 billion hours of YouTube per day. Consumers today watch 1 billion hours of YouTube per day. By uploading product reviews, how-to content and playful product placement, consumers are given unprecedented access to a brand’s reputation, allowing everyday shoppers to serve as a powerful new breed of brand ambassadors. Here are other ways to user-generated content is being used and how it can help your brand get in front of the customer.