As the death toll, damage, and destruction mounts in the areas devastated by Hurricane Katrina, list industry executives are calling for mailers and service bureaus to halt all mailings to the affected regions until conditions improve.
Traditional direct marketers must better integrate and
An increasing share of senior executives recognize that they need to invest in customer relationship management (CRM) to increase sales, improve profitability, and reinforce the company
Comailing
Remails to best-customer groups maintain about 65% of the original response rate for the group: If the best-customer group earns an 8% response rate on the first drop, the remail will earn 65% of the 8% (.08 x .65 = .052, or 5.2%). Not bad. How many of your average-customer groups pull 5.2%? Any rental lists pull 5.2%? You can see why a remail strategy is important to the overall growth and profitability of the company.
The Streamlined Sales and Use Tax Agreement (SSUTA) goes into effect Oct 1. What does that mean to you? For now, probably not much. On July 1, tax officials,
I recently had a yard sale, the first I’d ever held on my own. Most of the items were priced from 25 cents to $10. I was enjoying particularly lively
Just as the major consumer cooperative databases are busy cranking out new products and services, as we reported last month (Co-ops kick it up a notch),
Because my wife is a teacher, September has always been back-to-school time in my household. It is a month of new beginnings and new challenges, a time
During the past year, the 12-month active universe for the children’s catalog market has grown more than 11%, to 7.89 million buyers for the second quarter