The incredible shrinking woodworkers universe
To those who don’t know a wing nut from a cashew nut, all tools are alike. Not so for woodworkers. Running the gamut from cabinetmakers to scrollsaw hobbyists,
Marketing
Click-to-Callback Eases Multichannel Operations
Your Web sales are doing great, but like many retailers, you
SEM Top 10: Tame Your Affiliates
Managed wisely, search engine marketing and affiliate programs can coexist peacefully. When the programs are left unchecked, however, many catalogers find themselves competing against their own affiliates, driving up their overall marketing costs, increasing their use of discount offers, decreasing their average margin, and possibly harming their brand.
Content Management for Database Marketing Efforts
One of the fundamental components of any database marketing effort is the value of the data
contained in your marketing database. Content management, when applied to
database marketing strategy, is a new term used to bring forward an innovative approach to
the list industry that capitalizes on state-of-the-art database marketing techniques.
Why Now Is the Time to Mail to Japan, Part 2
Why pay for translation of your catalog or
Website and then for customer service that also must by localized
for a people whose language is spoken by less than one percent of the
world
Six Tips to Get the Most from Your Holiday Buyers
When it comes to your house file, your holiday buyers should be treated
differently from nonholiday buyers, according Jim Coogan, president of
Sante Fe, NM-based consultancy Catalog Marketing Economics.
Co-Op Databases: How Many Do You Need?
The already crowded consumer co-op database landscape recently got even busier with the introduction of Wiland Direct, the sixth major player in the game. Wiland
joins Abacus, NextAction, I-Behavior, Prefer, and Z24.
SEM Top 10: Monitor Brand vs. Nonbrand
One of the most important analyses a retailer can perform is the breakout of brand vs. nonbrand paid-search economics. As you drive your program to its target metric, evaluate its success excluding the effect of the sales and cost associated with sales on your brand.
Why Now Is the Time to Mail into Japan
Anyone dealing with Japanese direct marketing lists, either as a user or as a list manager/broker, has surely heard about the
SEM Top 10: Bid for Profit, Not Position
Faced with the bid spasms of some of their competitors, marketers may be tempted to measure their success by the most readily visible metric: position on the page. But bidding to position is dangerous