Marketing
SEM Top 10: Test, Test, Test
Savvy direct marketers understand that ongoing testing is the key to improving results. Done right, paid search advertising lends itself well to this rigor:
CDW launches Biz Tech magazine
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Take Vernon Hills, IL-based computer reseller CDW Corp.
Men’s apparel + women’s apparel = growth
The number of 12-month women’s apparel catalog buyers may be declining (see Women’s apparel universe now on the wane, January issue), but mixed-gender
The pitch for sales software
If there was technology that could help your sales force better manage contacts, generate higher sales, and close more deals, would you invest in it?
Circulation circus
Q Let’s get started by talking about what you consider your greatest circulation and database challenges. Bonnie Preace, circulation manager, REI Our
TUNING IN
Catalogers and retailers have traditionally shied away from direct response television (DRTV) and direct response radio for a number of reasons. Many
It’s raining discounts
In our article “Sales up, but what about profits?” a rise in first-quarter revenue among b-to-b merchants is credited in part to a fundamentally strong U.S.
Lights, Camera, Campaign!
Developing a seasonal campaign a multichannel, multiple-impression integrated marketing effort designed to run across an entire season is akin to making
SEM Top 10: Target Your Ad Copy
Targeting your ad copy is a powerful lever: It can raise your ad efficiency by increasing your qualified clicks, so you grow sales in a way that