According to a 2004 study by the Pew Research Center, 63% of consumers trust e-mail less than they had the previous year. Redmond, WA-based Microsoft is trying to turn that tide by notifying its Hotmail customers when Sender ID protocol is unable to verify the authenticity of an e-mail message.
Last week we kicked off our SEM Top Ten with a look at how to effectively grow your phrase list. We recommended testing between two and ten phrases for each page on your site.
Search engine marketing (SEM) is often correctly described as complicated. But as the saying goes, Where there
Just as every actor wants to direct, it seems that every cataloger wants to produce a magazine. Vernon, Hills, IL-based computer reseller CDW Corp. is the latest to break into publishing,
Operations & Fulfillment Research Back to Multichannel Research Store Operations & Fulfillment’s Materials Handling Survey Operations + Fulfillment’s 2004 Material Handling Report Operations & Fulfillment’s Information Systems Report Operations & …
Catalog Age Research Back to Multichannel Research Store Catalog Age’s 2005 Operations Benchmark Report Catalog Age’s 2005 Operations Benchmark Catalog Age’s Benchmark: Marketing NEW 2005 STUDY! Catalog Age’s 2005 Benchmark: Marketing Catalog Age’s …
Looking for a way to increase brand awareness and your customer file without breaking the bank? You might try a mini catalog.
D&B, InfoUSA, and NBD (Experian)
According to the Abacus Indicator, a service of Broomfield, CO-based cooperate database services provider Abacus, the average house file response rate for the fourth quarter of 2004 was 3.62%. That
A multichannel, multiple-impression marketing approach