Two-Step Your Way into Canada
While U.S. mailboxes are chockfull of catalogs, such is not the case up north. Canada has just 35 titles that mail more than 5,000 catalogs a year, according to Patrick Bartlett, president of CanadaPost/Borderfree.
Marketing
Live from ACC: Websites Under the Microscope
The search engine marketing practices of a number of Websites were put under a microscope of sorts at yesterday
Live from ACC: Power Forum Packs a Punch
Multichannel marketers gained a wealth of insights and practical techniques at yesterday
Your Package Inserts Are Your Best House Segments
A basic tenet of catalog marketing is that customers are most responsive to your offers at the moment they receive the product they ordered from you. That
What’s the Frequency, Matchback?
By now we all know the value of matchbacks
Demographics Plus Distance Data Equals Improved Response
It may seem elementary, but it is difficult to succeed at target marketing if you don
Taking Inventory of Database Marketing Capabilities
Note: This is the second article in an ongoing series on database marketing strategy that will outline an approach to understanding the details of building a world-class database marketing system
Demographics Plus Distance Data Equals Improved Response
It may seem elementary, but it is difficult to succeed at target marketing if you don
Consider the source
When a computer reseller wanted to increase catalog circulation last year, the company’s analysis group director told the circulation analyst to include
The Ecommerce Management is Underway
The race is on! Results of The E-tailing Group’s Fourth Annual Merchant Survey, along with findings from the past three years, show the pace of e-commerce