Bear Creek makes the call
Outbound telemarketing isn’t just for business-to-business marketers. Plants and flowers cataloger Jackson & Perkins (J&P) and food gifts merchant Harry
Marketing
Coldwater’s e-deliverability boost
Women’s apparel merchant Coldwater Creek sends the 2.5 million customers on its e-mail file roughly two e-mails a month. But a year ago nearly 30% of
On-track online
It’s not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive
The top 5 metrics for your business
How is your catalog doing for the first half of the year? What does that mean for the rest of 2005? While you may need to crunch some numbers to determine
On the Campaign Trail
Online merchant Overstock.com offers more than 550,000 SKUs of discounted goods, ranging from apparel to videos. To keep
Survey says: research works
Decisions about which new product lines to offer, what areas of customer service most need improvement, or which catalog covers will be most effective
ACC PREVIEW: It’s Show Time!
It’s hard to believe we’ve been presenting the Annual Catalog Conference for 22 years, but 2005 promises to be our best show yet. For one, we have two
American Blinds is in the house
Plymouth, MI-based American Blinds is adding a twist to the shop-at-home concept. The home decor cataloger partnered with Orange, CA-based Budget Blinds
Focusing on the Feds
Uncle Sam wants you. Well, it’s not so much that he wants you as that he wants to buy from you as long as your company offers competitive prices and,
The New Realities of Multichannel
By now you’ve seen the stats: A mean 35.5% of catalogers’ sales last year came via the Internet, according to our recent Benchmark Report on Operations